The New Normal
As we head into the busy season of 2021, the question “Are you ready for the New Normal?” seems to be asked on a regular basis. This inquiry is usually asked with some trepidation and concern. Considering what the world went through in 2020, being nervous about what lies ahead can be a natural response. But sometimes the “New Normal” is a catalyst for change and new ideas. Better ways to attract customers and better ways to make your park a destination location will emerge for those who can anticipate the needs of your clientele. While things did change forever last year, it can be a golden opportunity for those willing to see the future.
Going back a long time ago, electricity was once considered a luxury at RV parks. Owners that stepped up to the “new normal” of offering power to their clients moved to the top of the desirability list. In today’s interconnective world, Wi-Fi is the new difference maker. “Wi-Fi is probably the 2nd most important amenity after laundry. It's a must.” said one Texas RV Park Owner. Both of his RV Parks offer connectivity and has helped retain clients looking for a way to be on Zoom Calls, keep work appointments while taking the family on a special road trip. “In my opinion, streaming performance is crucial (3 Mbps+),” said another Texas RV Park Owner. This level of strength offers gaming capabilities, video streaming and business connections with limited drops or buffering. For locations with permanent residents, the offering of High-Grade Wi-Fi can be a source of additional revenue. Connection to the world is not negotiable and internet is not a luxury, but a necessity. Residents are willing to pay extra for a strong connection to their favorite, social media platforms, video services and games. A one-time investment in wireless internet will lead to additional revenue dollars and better ratings among residents and visitors.
