Attracting clients is Step 1 in the process, retaining their business is Step 2. The first part of the equation is influenced by pricing, location and amenities. Retaining the customer base is determined by how well your Park is able to deliver on these variables. As one RV Park owner said, “Wi-Fi is probably the 2nd most important amenity after laundry. It's a must”. Just as you wouldn’t use 2nd rate washing machines or intermittent electricity or water, your internet connectivity must be strong and reliable. From the closest bay to the far side of the lot, all users must have the same experience. A do-it-yourself option might save some money but will most likely not result in the desired result. A professional, experienced engineer will see obstacles and issues not noticed by a novice. This will save you from costly repairs, re-designs and most importantly, disappointed customers. Items such as point of origin internet strength, line of sight and delivery devices are crucial to success. WideOpenWi-Fi employs seasoned engineers who ask the important question and get desired results. Once your Wi-Fi system is in place, make sure to let potential customers know of the great technology offered at your location. This little snippet of information can be the difference between making a sale or losing revenue. While adding high quality Wi-fi may seem a bit of an investment, in the long run it will be a recurring revenue generator by attracting new customers and allowing added charges for higher grades of service.
The summer of 2020 was no fun for anyone. As we get ready for Summer 2021, positive signs are becoming more apparent every day and soon the roads will be full of vacationers looking to make up for lost time. Giving these consumers their desired amenities will set your park and business apart from the competition. Embrace the opportunity and become a destination location. While things will never go completely back to the way they were, those willing to embrace change and make the necessary adjustments will thrive. Be that business !!