The New Normal Part II
Two of the biggest changes in 2020 were the advent of Work at Home and the Staycation. When the COVID-19 pandemic hit, businesses had to pivot to a remote work atmosphere. Those that adapted quickly were are able to survive. Families had to rethink the way they spent their days at home together and how quality vacation time could still be achieved without flying or hotel stays. When it was time to get away, RV Parks became the attraction of choice. Travelers had control over their living conditions, the excitement of a vacation and access to the great outdoors. However, the new generation of recreationists were not looking to rough it and leave civilization behind. They wanted to have the best of both worlds, a chance to get away and disconnect but simultaneously the opportunity to stay involved with business, watch movies or even stream their favorite video games. Similar to other industries, RV Parks that were able to adapt quickly became the most desirable locations.
Attracting clients is Step 1 in the process, retaining their business is Step 2. The first part of the equation is influenced by pricing, location and amenities. Retaining the customer base is determined by how well your Park is able to deliver on these variables. As one RV Park owner said, “Wi-Fi is probably the 2nd most important amenity after laundry. It's a must”. Just as you wouldn’t use 2nd rate washing machines or intermittent electricity or water, your internet connectivity must be strong and reliable. From the closest bay to the far side of the lot, all users must have the same experience. A do-it-yourself option might save some money but will most likely not result in the desired result. A professional, experienced engineer will see obstacles and issues not noticed by a novice. This will save you from costly repairs, re-designs and most importantly, disappointed customers. Items such as point of origin internet strength, line of sight and delivery devices are crucial to success. WideOpenWi-Fi employs seasoned engineers who ask the important question and get desired results. Once your Wi-Fi system is in place, make sure to let potential customers know of the great technology offered at your location. This little snippet of information can be the difference between making a sale or losing revenue. While adding high quality Wi-fi may seem a bit of an investment, in the long run it will be a recurring revenue generator by attracting new customers and allowing added charges for higher grades of service.
